AON "Cookie" Direct Mail
Audience: Corporate Benefits Professionals

That’s the way the cookie crumbles… unless it’s this sweet little envelope and letter direct mail campaign. We drew prospects in with our shattered gingerbread man and connected copy — and paid it off inside with a quick benefit breakdown you can read in a snap (or in this case… a ginger snap).

Nationwide wanted a contemporary, graphic brochure that would present the benefits of three of their top products — home, auto and life insurance. We developed this attention-grabbing square brochure with notched-corners and big somewhat pun-y headlines. It walks the reader through a lot of content in an effortless way.